IMPALA / CMU Digital Forward webinar: How do you build sustainable marketing strategies beyond streaming platforms?

We’re pleased to invite you to our upcoming IMPALA x CMU webinar taking place this Friday, 27th June at 15:00 CET / 14:00 GMT, as part of our Digital Forward project, co-funded by the European Union.

Webinar title: ‘How do you build sustainable marketing strategies beyond streaming platforms?’ – Friday, 27 June – 15:00 CET / 14:00 GMT. This session will explore the findings of our newly released report: ‘Digital Marketing for Independent Record Labels PART 1 – Mastering Off-Platform Strategies’, the first publication under our Digital Forward series.

NEW REPORT OUT – IMPALA DIGITAL FORWARD: ‘DIGITAL MARKETING FOR INDEPENDENT RECORD LABELS PART 1 – MASTERING OFF-PLATFORM STRATEGIES’

IMPALA is pleased to announce the release of its very first report as part of our new Digital Forward project, co-funded by the European Union, titled: ‘Digital Marketing for Independent Record Labels PART 1 – Mastering Off-Platform Strategies’. This report explores practical approaches to off-platform marketing — marketing activities that take place outside of streaming platforms such as Spotify or Apple Music.

EUROPEAN PARLIAMENTARIANS WRITE TO EC ON RAAP

Nearly five years on from the EU’s RAAP ruling, French Socialist MEP Emma Rafowicz and fellow MEPs from across the political spectrum and from various EU member states have asked Executive Vice President of the European Commission Henna Virkkunen to share the EC’s timeline for clarifying conformity of the principle of reciprocity with EU law.