INDEPENDENT MUSIC LABELS UNITE TO LAUNCH ORGANIZATION FOR RECORDED CULTURE AND ARTS (ORCA), A FIRST-OF-ITS-KIND THINK TANKS

Today, Organization for Recorded Culture and Arts (ORCA) has officially launched, marking the beginning of a groundbreaking think tank, a first for the music ecosystem, composed of leading independent music labels from around the world. ORCA’s mission is to develop and promote research, data, and qualitative and quantitative evidence that underscore the significant economic, social, and cultural value of music. The initiative is coordinated through the Center for Music Ecosystems.

IMPALA AND A2IM LAUNCH CARBON CALCULATOR PROJECT FOR THE USA, SUPPORTED BY MERLIN, IN COLLABERATION WITH JULIE’S BICYCLE

Independent trade associations, A2IM (USA) and IMPALA (Europe) in partnership with Julie’s Bicycle are launching a free one-year pilot project of IMPALA’s Carbon Calculator in the USA with the support of Merlin. This is the first step towards rolling out the tool in the world’s biggest music market, so the sector can measure and reduce carbon footprints in as coordinated a way as possible.

IMPALA’s EARTH DAY SPOTLIGHT ON CLIMATE ACTION IN THE MUSIC INDUSTRY

Ahead of Earth Day 2024 and two years after launching its Carbon Calculator, powered by Julie’s Bicycle and supported by Merlin, IMPALA highlights practical examples in the music industry to tackle climate change, releasing its updated sustainability guidance for members and organising a free webinar on April 22nd.