Facebook Twitter Instagram Linkedin Spotify Phone

NEW REPORT OUT – IMPALA DIGITAL FORWARD: ‘DIGITAL MARKETING FOR INDEPENDENT RECORD LABELS PART 1 – MASTERING OFF-PLATFORM STRATEGIES’

IMPALA is pleased to announce the release of its very first report as part of our new Digital Forward project, co-funded by the European Union, titled: ‘Digital Marketing for Independent Record Labels PART 1 – Mastering Off-Platform Strategies’. This report explores practical approaches to off-platform marketing — marketing activities that take place outside of streaming platforms such as Spotify or Apple Music.

IMPALA unveils Digital Forward: a new initiative to empower independent music companies

IMPALA is taking its digital strategy to the next level with Digital Forward, a new initiative designed to equip independent music companies with the insights they need to navigate the ever-evolving digital landscape. Developed in cooperation with Complete Music Update (CMU) as part of IMPALA’s new programme of work co-funded by the EU for the next four years, the project will provide IMPALA members with in-depth intelligence on streaming, digital trends, market dynamics, emerging business models and more.

AI ACT – IMPALA WELCOMES PROVISIONAL AGREEMENT

IMPALA welcomes the provisional agreement found on the EU AI Act, which requires general purpose AI models to respect EU copyright law and imposes meaningful transparency obligations on these same models.

IMPALA DIGITAL HOUR WITH CMU – QUICK FIRE WEBINAR – 31/10 – 3PM CET

Our monthly quick-fire webinar on the One Step Ahead project will take place on 31st October at 3pm CET. The quick-fire editions of IMPALA’s Digital Hour with CMU are all about speedy updates on recent and upcoming One Step Ahead reports. It’s also the opportunity for members to ask questions and share ideas that will inform and influence our future research.

LET’S REFORM STREAMING WITHOUT A TWO-TIER SYSTEM (OP-ED)

Deezer’s “artist-centric” idea adds to the streaming debate but other proposals could move the needle without thresholds that are bad for smaller acts – and musical diversity. An op-ed by IMPALA’s Helen Smith for Billboard.

MORE DEBATE NEEDED – IMPALA RESPONDS TO DEEZER AND UMG’s PROPOSAL ON STREAMING AND POINTS TO OWN PLAN TO BOOST DIVERSITY AND IMPROVE REVENUES FOR ALL ARTISTS

Last week, Deezer and UMG announced their proposal to reform the streaming market through a so-called “artist-centric” model which seeks to change the way streaming royalties are allocated. At the same time, IMPALA held its AGM in Vienna, where streaming reform and maximising revenue for artists were flagged as key priorities.

Efforts to grow the debate about how to reform the streaming market are welcomed by IMPALA. It is encouraging that certain aspects of the recent proposals from Deezer and UMG chime with IMPALA’s own ten steps to make the most of streaming. IMPALA’s proposals were initially published over two years ago and revisited earlier this year

IMPALA ONE STEP AHEAD – NEW REPORT AND WEBINAR – 15/09

Our new One Step Ahead report looking at Rights and Consumptions is out and will be discussed during our next pre-recorded quick-fire webinar with CMU, available for members on 15th September. Members can contact their national associations to register.